BLINK INK - CAPRI SUN ‘Break Free’

Blink Ink created this series of ‘Break Free’ ads for Capri Sun in partnership with Goodby Silverstein & Partners. Five animations were made, each one with a different style. Titled ‘Stupid Butts’, ‘Laugh Designer’, ‘Terrified Terry’, ‘That’s So Fly’, and finally ‘Oops’.

I designed the characters and some of the effects for the ‘Oops’ animation, with the vast majority of character animation being handled by the excellent Barney @_yenrab

James Papper Directed each animation, drafting in talented designers like jon boam, maddie brewer and will child to give each animation it’s own special flavour.

Production Team:

Director - James Papper

Producer - Jack Bristow

Production Manager - Theo Cassels

3D animation - Barney (@_yenrab)

2D Lead Animator - Reg Isaac

Lead Compositor & VFX Supervisor - Rob Ward

2D Clean Up & Colour Supervisor - Nawell Sidiri

IT Support - Adam Kerrins

IT Support - Ngandu Tshimanga